What’s The Story about Beth Cavanagh?

Beth Cavanagh has spent much of her life surrounded by music. It started with her very first cassette tape of New Kids On The Block’s Hangin’ Tough and her first CD, The Breeder’s Last Splash. In high school, she performed in concert bands and later on, studied the French Horn while attending Wilfrid Laurier University.

Her eclectic taste in music makes it hard to pin down her favourite genre, but one thing is for sure: when she likes a song, a voice, a melody, a guitar riff, an epic bridge, a drop, it’s something she never forgets.

After years of gallivanting around the world, in 2004, Beth decided it was time to return to school and hone her skills at Fanshawe College’s Music Industry Arts program. Upon completing the program she headed straight to Toronto to begin her career in the music industry. 

First stop, Morning Music where she was Manager of Creative Services. She then joined Les Stroud Productions for an incredible adventure as Head of Communications.

In 2009, she joined the boutique PR company Indoor Recess and spent over 6 years working with an outstanding group of artists and labels including: The Strumbellas, Tom Cochrane, WAX Records (Alyssa Reid, Virginia To Vegas), Big Wreck, The Tea Party, Last Gang Records (Mother Mother, The New Pornographers), Concord Music Group (Jewel, HEALTH, Nathaniel Rateliff & The Night Sweats), Spinefarm (Anti-Flag), Diamond Rings, Fast Romantics, The Head and The Heart, The Lemon Bucket Orkestra, and Rachel Sermanni.

In January of 2016, she joined Cadence Music as their Manager, Publicity Services where she had the opportunity to work with Edward Sharpe & The Magnetic Zeros, Jim Bryson, Royal Wood, Jadea Kelly, as well as distribution labels such as ATO Records (Drive-By Truckers, Okkervil River, Joseph, Lisa Hannigan) and Warp Records (Danny Brown, Brian Eno).

A love of music and entertainment inspired the launch of What's The Story? in 2017.  Her goal? To help discover new musical talent and reconnect established artists with the ever-changing media landscape. 

Beth’s artists have been prominently featured all over the media. They’ve appeared on the cover of Now Magazine, in Beatroute Magazine, Exclaim!, The Globe and Mail, on Indie 88, CBC Music -Top 20, CBC q, Stingray, SiriusXM, Toronto Star, and The Strombo Show.

You’re sure to find Beth at the forefront of what is up-and-coming in the Canadian entertainment industry. She works hard to increase the exposure of every single artist she represents.